The Implementation Phase~

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The implementation phase is where the rubber meets the road. It is in the implementation phase that the instruction meets the participants. At this point in the instructional design system, the analysis, design, and development phases are complete. The course content is finalized. Objectives and terminal outcomes are defined.

The evaluation of the implementation process also includes at a minimum two levels of the Kirkpatrick evaluation model. Level one evaluates the learners’ impression of the training and level two validates that the objectives are being met by the learner (Hodell, 2011).

Hodell, C. (2011). Isd from the ground up. (3rd ed.). Chelsea, MI: Sheridan Books, Inc.

This web link about the implementation phase of ADDIE, http://edweb.sdsu.edu/courses/EDTEC540/EDTEC540BB/Module3/mod03.htm#imp, is from San Diego State University. It was created in 2006 by Bob Hoffman, Donn Ritchie and James Marshall of the Department of Educational Technology. They are still on the faculty today. Implementation is described as being the means to deliver instruction to the learner whether it is through textbooks, workbooks, workshops, or electronic media, etc. 

 

The following link, http://www.youtube.com/watch?v=oBpI0B5PtaA … is an animation video hosted by Amber and Tamara describing Kirkpatrick’s four levels of evaluation.  This clever presentation created in February 2011, describes the history of the Kirkpatrick method as well as details for each level in the evaluation process.