Friday, October 19, 2012

The final project is done

The final project of EDU 623 is now complete.  This blog contains the 5 steps of the ADDIE model used in teaching students how to use blogger.com.  Each phase in the development of this training program is addressed in the page tabs at the top of this blog. 

Friday, October 12, 2012

Personal Reflection

I am surprised to read that the implementation phase is sometimes overlooked in the ISD process.  Implementation is when the students are introduced to the instruction.  In addition, evaluations are performed to assess the participant's impressions of the training and whether the training has met it's objectives.  I am impressed by the fact that the 'four level' model for course evaluation created by Donald Kirkpatrick in 1959 is still used in the evaluative process today. It is only until recently that a fifth methodology called return on investment or ROI has been added to the methodology.  Created by Dr. Jack Phillips this evaluative process weighs the benefits of the training against the costs.  I am also suprised to discover that there are other models of assessment including:

  • Daniel Stufflebeam's CIPP Model (Context, Input, Process, Product)
  • Robert Stake's Responsive Evaluation Model
  • Robert Stake's Congruence-Contingency Model
  • Kaufman's Five Levels of Evaluation
  • CIRO (Context, Input, Reaction, Outcome)
  • PERT (Program Evaluation and Review Technique)
  • Alkins' UCLA Model
  • Michael Scriven's Goal-Free Evaluation Approach
  • Provus's Discrepancy Model
  • Eisner's Connoisseurship Evaluation Models
  • Illuminative Evaluation Model
  • Portraiture Model
  • and also the American Evaluation Association


  • Though not always included in a ISD training program, it is one important aspect that should not be overlooked.  The feedback from the participant as well the knowledge of knowing that objectives were met assures the designer that the training was complete. 


    Kirkpatrick, D. (1959). Kirkpatrick's learning and training evaluation theory. Retrieved from http://www.businessballs.com/kirkpatricklearningevaluationmodel.htm

    Wednesday, October 10, 2012

    The Implementation Phase~


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    The implementation phase is where the rubber meets the road. It is in the implementation phase that the instruction meets the participants. At this point in the instructional design system, the analysis, design, and development phases are complete. The course content is finalized. Objectives and terminal outcomes are defined.

    The evaluation of the implementation process also includes at a minimum two levels of the Kirkpatrick evaluation model. Level one evaluates the learners’ impression of the training and level two validates that the objectives are being met by the learner (Hodell, 2011).

    Hodell, C. (2011). Isd from the ground up. (3rd ed.). Chelsea, MI: Sheridan Books, Inc.


    This web link about the implementation phase of ADDIE, http://edweb.sdsu.edu/courses/EDTEC540/EDTEC540BB/Module3/mod03.htm#imp, is from San Diego State University. It was created in 2006 by Bob Hoffman, Donn Ritchie and James Marshall of the Department of Educational Technology. They are still on the faculty today. Implementation is described as being the means to deliver instruction to the learner whether it is through textbooks, workbooks, workshops, or electronic media, etc. 
     
    The following link, http://www.youtube.com/watch?v=oBpI0B5PtaA … is an animation video hosted by Amber and Tamara describing Kirkpatrick’s four levels of evaluation.  This clever presentation created in February 2011, describes the history of the Kirkpatrick method as well as details for each level in the evaluation process. 

    Sunday, October 7, 2012

    Project #3 has been submitted

    The content for instruction containing handouts, websites, and a powerpoint has been submitted.